Kyle Nel is the Executive Director of Lowe’s Innovation Labs. He serves on the advisory boards for Google Consumer Surveys, Insights and Innovations, the Fringe Factory, and the Ace Nielsen Center for Marketing Research. He received the award of Researcher of the Future by CASRO and AD Age’s top 40 under 40. He earned his BS in Marketing from BYU-Idaho (2006) and his MBA from the University of Wisconsin-Madison (2010).